E-commerce’s a hot topic, so get ready to explore it with one of the best e-commerce brands in Greece!
Stavros Theodoratos, Group E-Commerce Manager of Cosmos Sports and founder of Grow-Digital.gr, came to Digital Kitsune to discuss Performance Marketing, differentiating and building a brand online, personalization, SEO, PPC & Display Ads Tactics, and so much more!
Antonis & Stavros have known each other for some time, and because our guest was extremely nice to hang around, our episode had lots of great moments. Watch it below!
- 01:10 Introducing Stavros
- 02:37 From IT to Marketing? Stavros’ Motivations to become a Digital Marketer
- 04:46 Which IT Skills are essential for Digital Marketers?
- 07:45 Differentiate & Compete as a brand within Greek E-Commerce
- 11:27 Building a Brand Online: Productive Strategies & Tips
- 14:33 Which are the key parts of a successful PPC Campaign?
- 17:33 Key Elements for spot-on Display Ads for E-Commerce
- 18:59 Great Keyword Strategies: SEO for E-Commerce
- 22:38 Google Kills Cookies?
- 24:55 E-Commerce Personalization?
- 26:30 Tips for New Marketers?
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