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Tag: Branding

Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Let’s start with the obvious; countries are brands as well.

Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.

Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.