Digital Marketing is an altering landscape. Things change in this industry all the time; even the smallest tweak on a social media platform or an email marketing service can mean that your digital marketing strategy is no longer viable.
You need to stay up to date if you wish to succeed in this digital world. So, here are 19 facts & quotes to help you set your digital marketing strategy for 2019. Are you ready to rock this?
Table of Contents
Social Media
Nearly one-third of the world uses social networks regularly.
eMarketer, 2016
There are 3.397 billion active social media users.
HootSuite, 2018 Q4 Global Digital Snapshot
You really can’t miss on using social media for your business. It’s most probable that your audience is already there, waiting for you.
You need to find the ones that are most relevant to your business, and start building a presence there
Don’t know which ones are right for your Digital Marketing Strategy? Check out my article describing 6 of the most popular Social Media platforms!
Internet users have an average of 7.6 social media accounts
Global Web Index, 2016
Which means that you shouldn’t just focus on acknowledged platforms. There are plenty of social media channels to pick from for your digital marketing strategy,
Written articles, videos, and images are the three most engaging types of content on social media.
HubSpot, 2018
These classic formats work best on social media. If you want to have a chance to become viral, focus your content marketing strategy on these type of content.
SEO
50% of search queries are four words or longer.
Casie Gillette, KoMarketing, 2016
People are searching more. Additionally, the spread of voice search makes users talk with their devices, essentially asking real questions to search engines.
Use that to your advantage, and focus on creating content with long-tail keywords (very specific keywords containing more than 3 words).
By 2020, at least 50% of all internet searches are going to be either through images or speech.
Andrew Ng, Former Chief Scientist of Baidu, 2016
SEO is rapidly changing, and your company needs to prepare for that. Here’s how it will be shaped in the years to come.
So start typing these Alt-tags to your image, and give them relevant titles. Focus on voice
recognition, and be sure to shape your keyword strategy accordingly.
97% of page-one results have at least one image on the page
SEO Tribunal, 2018
Almost 100%. Include images (and also video, if you can) in your content and, as already mentioned, use appropriate titles and alt-tags.
Organic SEO is 5.66 times better than paid ads
DigitalGyd, 2018
First of all, organic means free, but hard-earned at the same time. Focus on a concrete SEO strategy to have better results with search engines. But, remember; it takes time to rank up, so be patient!
Email Marketing
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
McKinsey, 2013
74% of marketers say targeted personalization increases customer engagement.
eConsultancy, 2018
Emails are still highly relevant, and tend to be very personal. This is why a mailing list is so powerful; there are simply lots of opportunities to make good use of.
Try to personalize your emails, by using their names or (even better) by configuring the content they are receiving. If a customer feels that they are getting special attention from your company, they will return the favor.
About 53% of emails are opened on mobile devices.
Campaign Monitor, 2018
23% of readers who open an email on a mobile device open it again later.
Campaign Monitor, 2018
Everything you do must be ready to be used on mobile, period. Your email campaigns are no exception.
Always check how your email looks on mobile. It is also advised to use mobile-friendly platforms like MailChimp, to be able to provide incredible, mobile-friendly campaigns for your digital marketing strategy.
Digital Advertising & PPC Campaigns
30% of all Internet users will ad block by 2018.
Business Insider, 2018
A lot of people use AdBlock, which is a menace for your digital marketing strategy. Consider avoiding advertising on display networks, as you’re probably aren’t getting a bang for your buck.
36% of searches have local intent
WordLead, 2018
53% of Paid Clicks are From a Mobile Device
WordLead, 2018
If you have a physical presence, or if you want to target specific geographical areas, PPC campaigns on Google make sense. A lot of customers search stuff on the go through their mobile devices, and you can benefit from that, by appearing the exact time they need you to appear.
Content Marketing
People are putting more trust in others they know and reputable content, not ads.
Forbes, 2019
Content is king. Providing your users with unique, helpful content, tailored to their needs, earns their trust. They have been bombarded with tons of ads every day anyway, so annoying them with more ads is probably a bad idea.
Of course, great content is a big part of the successful content marketing strategy equation, but the other often overlooked area of content marketing is content promotion.
Neil Patel, 2018
You don’t just need to create great content; you need to promote it too! Connect with the right people, share your content on social media, and do whatever it takes to let it reach your users; after all the hard work you’ve done, your content deserves to be read!
Titles with 6-13 words attract the highest and most consistent amount of traffic.
HubSpot, 2016
This one speaks for itself. Try to use around 6-13 words in your titles, so that you are descriptive enough, yet you aren’t tiring your audience.
Long-form content over +1,000 words, receives better results (shares, links, traffic) than shorter posts.
Moz & BuzzSumo, 2015
In other words, don’t be lazy. Try to develop your thoughts and opinion as much as possible. Spherically covered topics, written from different perspectives, earn the user’s trust and interest.
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