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Category: Marketing Review

Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Let’s start with the obvious; countries are brands as well.

Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.

Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.

The Beat App made an ingenious campaign on Social Media. Did it pay off?

Clever social media campaigns have a soft place in my heart.

As a Digital Marketer, I find it irresistible to see companies doing something original, that takes you out of the routine of boring, same old posts on Facebook, LinkedIn or, let’s say, Instagram. Bonus points if you can make a campaign that offers real value to users.

Which Social Media Channels to choose for your Social Media Strategy?

The concept of Social Media has brought a revolution. It rapidly altered how we cover our social needs, setting aside physical boundaries that restricted us in the past. These virtual worlds act as places to socialize, interact and learn. They are like our second home.

But people like you and I aren’t their only habitats. Brands consider these platforms as the perfect way to personalize their presence, creating accounts to interact with their audiences.

How Our Internet Searches are About to Change Forever

Do you have a question about everything? Just Google (or Bing/Yahoo/Yandex/Baidu, whatever floats your boat) it! Take your PC/Mac, Tablet or Smartphone, type in some keywords, press “search”, and there you go, fresh, valuable information will come into sight. All that, with tremendous speed, surgical accuracy, and completely free of charge.