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Category: Marketing News

Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Let’s start with the obvious; countries are brands as well.

Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.

Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.

Digital Kitsune S01EP3 – Digital Marketing through Social Entrepreneurship with Yannis Harhas

Our first episode of 2020 is finally here, and it’s with a great friend of mine, Yannis Harhantis!

We talked with Harhas about Digital Marketing, through the lens of Social Entrepreneurship, Efficient tips for TikTok, Becoming Viral, Community Management, Content Creation & more!

Two New Videos on Digital Kitsune are out!

Instead of doing one episode for the last Wednesday of the month, we decided to make 2!

Ever thought what gifts you should get to a friend, relative or a loved one, who is a digital marketer?

Antonis made some wonderful suggestions for you. You may have missed the chance to buy them at Christmas, but their birthdays may be up soon!

The Beat App made an ingenious campaign on Social Media. Did it pay off?

Clever social media campaigns have a soft place in my heart.

As a Digital Marketer, I find it irresistible to see companies doing something original, that takes you out of the routine of boring, same old posts on Facebook, LinkedIn or, let’s say, Instagram. Bonus points if you can make a campaign that offers real value to users.

How Our Internet Searches are About to Change Forever

Do you have a question about everything? Just Google (or Bing/Yahoo/Yandex/Baidu, whatever floats your boat) it! Take your PC/Mac, Tablet or Smartphone, type in some keywords, press “search”, and there you go, fresh, valuable information will come into sight. All that, with tremendous speed, surgical accuracy, and completely free of charge.