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15 Incredible (& Free) Tools to Generate Content for your Brand & Audience

Content is King. The true heir to Inbound Marketing’s Throne.

Every Digital Marketer knows that without it, your digital presence doesn’t exist. No audience values a blank, irrelevant website of no use.

Here are 5 key facts that show the importance of content generation.

  • 82% of consumers have made a purchase based on a company’s online content marketing (Clutch)
  • 4 out of 5 consumers report “authenticity of content” as the No1 factor for brand loyalty (Slideshare)
  • 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot)
  • Investing as little as six hours per week for content generation was enough for most Marketers to see an increase in their web traffic (SocialMediaExaminer)
  • Coca Cola, it’s famous for its television advertising; yet, it now spends more money on content creation, as they want to move from creative to content excellence (Contently)

But how you can become better at content creation?

It’s not about talent. Sure, being good at something definitely helps, but other relevant factors are more .

To solve this equation, you need two variables: Effort and the right tools.

Endeavor is a go-to solution if you need to master something. But we aren’t here to talk about how you need to work hard to achieve your goals.

This article is all about working smart.

So, for today, I decided to overview my personal favorite tools to generate content, that always appeals to my audience. Let’s have a look at the Oscars of content marketing applications, and find out which ones are the best for each category!

Best Visual Tool: Canva

Image result for canva

Personally, I am an Adobe Photoshop fan; This is where I had my first experience with graphic design, and it was love at first click. However, as I work with my smartphone a lot, Photoshop isn’t always available (and, of course, free). Canva, on the other hand, is always there.

As a Canva user, you can create amazing visuals, with little to no effort and in practically no time.

Its strength lays at its simplicity; You will most definitely find a template to start out. After finding how your image should look like, it’s easy to customize it the way you want to, through a friendly user interface.

Oh, and the best part? Completely free! Here’s a quick video guide on how to use Canva.

Honorable Mentions for Tools to Generate Visual Content

  • Adobe Spark: Another free tool to use, Spark allows to create all kinds of visuals, including video. The app even has a guide to help you find the right toolset to start your project.
  • Pixabay, Unsplash, Getty Images, Pexels: These 4 stock image libraries will help you find royalty free photos, to kickstart your visual content generation. Incredibly handy and with a huge variety, they will most probably have what you seek.
Image result for grammarly

Best Text Editor: Grammarly

Oh Grammarly, how much I adore you, I can’t say with words, probably because you would correct me right away!

Its a complete lifesaver for copywriters. Forbes cleverly describes it as “an online service that quickly and easily makes your writing better and makes you sound like a pro, or at least helps you avoid looking like a fool”.

After uploading your document online, Grammarly uses AI to analyze and to point out spelling and grammar mistakes. The premium version offers special insights and tools, that can make your content look even better.

Sadly (Personal Opinion Alert), the mobile version isn’t as good as their Web-Based one, so it’s better to use a PC or a Mac to access their service. Nevertheless, it’s a solid solution every copywriter needs to take advantage of.

Ready to type?

Honorable Mentions for Tools to Generate Visual Content

  • Hemmingway App: Another tool to generate simple & effective content is Hemmingway. It has one goal; to make you right in a bold and direct way, by highlighting difficult to read sentences, words to avoid, and such. Combine it with Grammarly for best overall results
  • Keyword Density Checker by Small SEO tools: Pretty straightforward; what this website does is to analyze your text for keywords, for SEO purposes. It does honest work, and it’s completely free. It has a huge downside though; a limit for 2000 characters. Consider other alternatives if your content is bigger than that, or prepare to break it down into two or three parts for separate analysis.
Image result for answer the public

Best Idea Generation Tool: AnswerThePublic

This tool saved me from my blank paper syndrome, when I had nothing to write, ending up staring at a blank, white page.

AnswerThePublic visualizes popular Google searches for keywords of your liking. They combine your input with relevant questions, effectively creating ideas for content in an instant!

It’s one of those tools to generate content that you shouldn’t miss, as it can give a boost to your inspiration.

Honorable Mentions for Tools to Generate Visual Content

  • BuzzSumo: A powerful online app, that allows you to see which types of content are popular by topic or on any website. Extremely useful to find what’s trending on social media.
  • Google Trends: A well-known tool, Google Trends shows how frequently a given search term is used, relative to the engine’s total search volume, for a specific time period.
Image result for seo yoast logo

Best WordPress Plugin for Content: SEO by Yoast

You can’t start having a blog, without SEO by Yoast.

It is the best SEO plugin for every page of your website. It analyzes how your content stands out in terms of SEO and readability, helping you rank up on Google searches.

Its free version is sufficient for most people. As one of the best WordPress tools to generate content, using it is a no brainer.

Honorable Mentions for WordPress Content Plugins

  • Monster Insights: This plugin easily lets you connect Google Analytics to your website, providing with in-site reports of your website traffic.
  • Edit Flow: Very useful addon, that allows for better content planning.

If you are a fellow digital marketer, or if you’re just starting out, why don’t you have a look at my article on Which Social Media Channels to Use for your Social Media Plan?

Published inMarketing Advice & Tips

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